Public HealthIn A "David Against Goliath" Move, SKIN.NY(R), Takes On Boots For Misleading Public By Making False Claims About No.7 Protect & Perfect Products, UK
Cult skincare brand SKIN.NY(R) have issued legal proceedings against
beauty giant, Boots the Chemist, for misleading the public. In a recent blaze
of publicity, Boots the Chemist claimed that their much-lauded Boots No.7
Protect and Perfect was the first anti-wrinkle cream to be proven to be
effective in clinical trials. This is untrue. In fact, SKIN.NY Radical
Restructure Complex(R) containing QAL-100(R) was the first complex skin cream
with proven clinical trials published in the BJD over 6 years earlier in
October 2003.
SKIN.NY(R) also gives faster, broader skincare results. SKIN.NY(R)
achieves more in three months than Boots No.7 does in six - SKIN.NY(R)
delivers an additional 10% in wrinkle reduction. In fact the "inactive"
control cream used in the SKIN.NY(R) study was as effective in 3 months as
the Boots Serum was in a year. This also makes SKIN.NY(R) more cost-effective
- three month"s supply of SKIN.NY(R) costs GBP99.00 whereas six month"s of
Boots No.7 is GBP197.50.
The facts speak for themselves - the trials
SKIN.NY 3 month"s double blind clinical trials with product used
twice daily. Trial data published in the British Journal of
Dermatology (BJD) February 2003.
Boots No.7 6 month"s double-blind clinical trials, 6 month"s open
trials, product used once daily. Trial data published in The
British Journal of Dermatology (BJD) April 2009.
What did they test for
SKIN.NY fine lines (measured with objective method laser
profilometery, and also with photographic assessment,
clinical assessment and self evaluation), deep lines, pore
size, pigmentation, bags under the eyes, skin
colour, telangiectasia (small dilated blood vessels), visible
dryness, scaling, elasticity, tactile roughness
Boots No.7 fine lines/wrinkles, (only clinical assessment, no objective
clinical measurement was used) dyspigmentation, overall
clinical grade of photo-ageing, tactile roughness
The results
SKIN.NY Facial wrinkles at 3 months - P SKIN.NY